I understand aggressive advertisement strategies like this. I appreciate that at least they don't send messages at midnight or in the wee hours of the morning. But I believe the message itself is laden with flawed assumptions:
- it assumes that dish washing = misis / women. Reality is, singles wash dishes too; males wash dishes too; even children of certain ages are being trained to wash dishes too.
- it assumes that the recipient is a "misis". Reality is, mobile phone users can be males and singles too.
- it assumes that the recipient actually does the dish washing. Reality is, there are people who don't, there are people who can't, and there are people who simply won't.
A good brand need not hinge on stereotypical assumptions. A good brand need not be afraid of looking at their market as diverse. A good brand need not be afraid of finding its niche by communicating with untapped market for the goods or services that it offers.
(originally posted in my FB wall)
Oh, and the number one assumption which a friend mentioned in her comment: it assumed that I am using a bar or paste for dish washing?
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